Brand · Messaging · Marketing · In your pocket

Your brand partner
and your biggest
hype gal

Send me the launch you're second-guessing, the offer you keep shrinking, the price you can't quite say out loud yet. I'll pull it apart, hand it back sharper, and hype you soooo loudly you start believing it yourself. And somewhere in there the selling stops being the bit you dread and turns into the bit you look forward to.

$1,111 AUD a month. No lock-in, ever.

Make me un-f*cking-mistakable →
Bonnie Wicks
Copy ✦Brand ✦Messaging ✦Conversion ✦Claude ✦Momentum ✦ Copy ✦Brand ✦Messaging ✦Conversion ✦Claude ✦Momentum ✦

You're the only marketing brain in your business, and f*ck, it's lonely up there

Make me un-f*cking-mistakable →

Money you're proud of
Marketing you enjoy

More content was never the dream, my love. The dream is the bigger launch, the bolder offer and the braver version of how you show up in your brand, and all three of them are sitting just the other side of the brand you have quietly outgrown. Here's what waits over there:

A f*cktonne of money, made morally

Enough to fund the life that actually fits, plus overflow for the people and causes you love.

Radical visibility

People find you, fall in love with you, and pay you. No more shouting into the void at 11pm.

Pleasure marketing

Selling that feels good in your body. Pull instead of pressure, so promoting your work becomes the bit you look forward to.

Sacred leadership

Done shrinking. Because your why is so much bigger than your fear, and it's high time everyone saw it.

Unapologetically YOU

The polite-dinner-table version has had her run. The real one's been ready this entire time.

F*ck-yes clients

Pre-sold, soul-aligned, fun-as-f*ck clients who land on your page and think oh. her. obviously.

Unapologetic. Undeniable. Unmistakable.

Make me un-f*cking-mistakable →

Your marketing problem is a brand problem

Copy is only ever as good as the brand sitting underneath it, which is precisely why the hooks keep not working and why the caption formula you bought back in April got used exactly twice. You cannot write come-hither copy for a brand that hasn't decided what it believes yet.

So we start underneath the words, in your opinions and your weirdness and your enemy and the specific irreplaceable way you see the world, and then we wire that into every single place a human being could possibly find you.

Planet YOU Discoverability Nurturing Conversion

Welcome to Planet YOU

Your brand is a planet. Your essence, your vibe, your body of work, all of it burning away at the core, and the stronger it burns the harder it pulls. Three rings orbit it: discoverability, where strangers find you, nurturing, where they fall for you, and conversion, where they hand over money and feel bloody GOOD about it.

Most people build the rings and forget the planet entirely, which is exactly why they're knackered, posting five times a week into a void with nothing at the centre holding any of it together.

We build the planet first, and then the orbits start doing the work for you

This is for the ones ready to make their own rules

To rewrite their vision. To reclaim their voice.

We're a bit rebellish round here. A bit feral hedge witch. I'm here to help you reclaim you, not shape you into the next Gary V or Hormozi.

Hard f*cking pass on that.

Un‑f*cking‑mistakable

A brand partner in your pocket, month by month. Here is exactly what one of those months looks like.

Bonnie Wicks
01

The call

Ninety minutes, live, cameras on, going deep on whatever is actually holding the month up. Voice notes from me afterwards so nothing gets lost.

02

The WhatsApp

Me in your pocket for the rest of the month. Voice notes, texts and Looms, at 6am or 11pm or in the school pickup line, on your time.

03

The reviews

Send me the sales page, the launch plan, the sequence, the pricing. You get a video back with me marking up every single line of it.

04

The pull

A personalised tarot reading or oracle pull, pre-recorded, on whatever you're standing in the middle of that month. Strategy and soul, and you never have to pick one.

$1,111 AUDper month

On your 90-minute call we can cover anything from

Come with a specific project, or a total glorious mess. It's all fair game, and none of it is off-limits.

Your brand

  • Your brand edge: positioning, niching, the reason you're the only real choice
  • Your WHY YOU statement
  • Your A to the G signature method (yes, the G-spot 😏)
  • Soul word, values, the real irreplaceable you
  • Your offer suite and a customer journey that doesn't feel sleazy

Your copy

  • Million-dollar sales pages
  • Website copy that finally sounds like you
  • Email and launch sequences
  • Landing pages and opt-ins
  • Pitches and proposals

Your marketing

  • Launch plans that don't rely on luck
  • Messaging pillars that keep you consistent
  • Platform strategy, so you stop being everywhere at once
  • Content repurposing: one idea, ten pieces

Your Claude

  • Your brand bible, built and primed
  • Custom skills so AI sounds unmistakably like you
  • Content repurposing on near-autopilot
  • The cool sh*t most people have no idea Claude can do
Make me un-f*cking-mistakable →
Send it over ✦Loom it to me ✦Voicenote me ✦I've got you ✦ Send it over ✦Loom it to me ✦Voicenote me ✦I've got you ✦

You get me in your actual WhatsApp

Voice notes, texts, Looms, all month long. Here's a totally normal week in my DMs 👇

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Send it over, I'll Loom it back

Record your screen, send me the link, or just drop the doc in the chat. You get a video back with me talking through every line of it, an expert copy and conversion brain aimed straight at your work.

Sales pages

Every section, every headline, every button. Where she drops off, why she hesitates, and the exact line that's costing you the sale.

Launch strategy

The plan before you build it and the post-mortem after. What to send, when, and what to stop doing entirely.

Marketing strategy

Your platforms, your offers, your pricing and your traffic. Where the leak actually is, with the numbers in front of us.

Your Brand Bible

Your soul word, your edge, your voice. What's landed, what's still hedging, and what to say with your chest.

Clarity, confidence, conviction

Not a certificate, not a course-completion badge, and definitely not a promise about what your bank balance does by March. Three states. And once they're yours the marketing stops being the hard part.

Clarity

You know what you do, who it's for and why it's you, and you can say it in one sentence without the self-deprecating little laugh at the end.

Confidence

You put a number on the offer and say it out loud, and you stop editing the price down while the poor woman is still reading it.

Conviction

You believe what you're selling so completely that selling stops feeling like persuasion and starts feeling like an invitation, which is the entire trick of pleasure marketing.

Make me un-f*cking-mistakable →

Is this you?

Hell yes, if…

  • You're a coach, consultant or service provider. This is built for you.
  • You're past the scrappy beginner stage and ready to scale your visibility and income.
  • You want a personal brand that's undeniably, unmistakably you.
  • You want an expert who actually sees you, not another guru's one-size blueprint.
  • You're so done doing it all alone.

Give it a miss if…

  • You run an e-commerce store. Not my zone, and I won't fake it.
  • You want someone to scale, delegate for, or run your team.
  • You're after hardcore cold-outreach direct sales.
  • You want someone to do it all for you. I'd rather teach you to fish.

The one your favourite coach secretly hires

Marketing and messaging expert. Tarot reader. Certified copywriter and brand strategist who spent years making multi-6 and 7-figure businesses their millions, mostly from behind the scenes.

I read business books for fun. My ideal Friday night is a big glass of red and a fresh study on conversion rate optimisation. (I know. An absolute riot. By 9pm I'm deep in ACOTAR fae-smut, so, range.)

I'll quote Pema Chödrön, then tell Susan to get f*cked in the very same breath. 140 acres. A chocolate labrador. Two feral humans, one gloriously AuDHD. A goat named Rammie who's fully convinced she's a dog. Sagittarius Sun, Cancer Rising, Gemini Moon. IYKYK.

Bonnie Wicks
10+ yrswriting copy that sells
6 & 7-figbrands behind the scenes
$4kmy old rate per sales page
MBA-levelconversion obsessive

Don't just take my word for it

"I have never thought about my business this way before. I've fallen back in love with it. I can now easily articulate what I do and why people should choose me, and the clients I attract are my f*ck-yes people."

Tamara coach

"Three masterminds, three different plans. Bon was the first to look at my business and help me pick the one that fit. My last launch did $60k and it finally felt like mine."

Priya R. business coach

"She built me an offer suite that finally makes sense. No sleazy funnel, just a journey my people actually enjoy. Sales doubled in a quarter."

Elise W. consultant

"My signature framework is now what people quote me on. I went from 'a photographer' to the one everyone's copying."

Steph M. service provider

Bonnie Wicks
Bonnie Wicks
Bonnie Wicks
Everything you get
$1,111

AUD per month

or 3 monthly payments of $389

No lock-in, no minimum term, no awkward exit conversation. You renew when it's a f*ck yes and you stop the second it isn't.

  • A 90-minute activation call, live with me
  • Me in your WhatsApp, all month long
  • Loom reviews on sales pages, launches, strategy and your Brand Bible
  • A personalised pre-recorded tarot reading or oracle pull, every month ☆
  • The 7 Deadly Sins of Copy & Conversions
  • 5% of your investment funds a KIVA loan ♡
Make me un-f*cking-mistakable →

Reciprocity is non-negotiable

5% of everything you invest flows straight to KIVA, funding women and small businesses building something good all over the world. You get wildly well paid. Someone else gets a leg up. That's just how we do it around here.

KIVA loans changing 6 lives

Where I'm different

Number one

You get truly seen

Not shoved in a niche box. Seen. Your magic, your mess, the weird genius that's just yours.

You're too close to spot it. I'm not. I name it, build the entire brand around it, and hype you louder than anyone ever has.

Suddenly you're charging what you're worth and cringing at exactly none of it.

Number two

You get a conversion nerd

I read CRO studies for fun. On a Friday night. With a big glass of red. (An absolute riot at parties, me.)

Tiny example: never put your price on a dark background, the visual weight makes it feel pricier.

I've got a thousand of those, aimed straight at your copy, your pages, your launches and your pricing.

Number three

I will never tell you it's your energy

If a launch goes quiet we look at the offer, the audience, the timing, the price and the maths.

Not your vibration. Not your money wounds. Not whether you really wanted it badly enough.

I've watched too many f*cking brilliant women get sold that story while the actual, fixable problem sat there in plain sight.

But every month you also get a personalised pre-recorded tarot reading or oracle pull from me, on whatever you're standing in the middle of. Strategy and soul, both, always.

We do things differently around here

Bonnie Wicks

You will never once get a 596-step funnel out of me. No false scarcity, no fake countdown, no promise I can't back with an actual number, no "just do what I say and stop asking questions", and absolutely no being told that high ticket is the only respectable model or that you need a limited-time offer running every six weeks to be taken seriously.

Because that blueprint was written by somebody whose life looks nothing like yours, and the reason it didn't work for you was never that you didn't want it badly enough.

You're a mum or a dad

Running this around school pickup, the sick days and the school holidays that arrive like a freight train.

You're neurodivergent

Your capacity has never once been a straight line and it isn't about to start being one now.

You're living with chronic illness

Some weeks are simply not launch weeks, and a strategy that can't survive that isn't a strategy.

You're a normie with a conscience

You've read the sleazy playbook, you understand exactly why it works, and you still can't bring yourself to run it.

So we build it around the life you actually have, at the pace your body actually runs at, with care and attention and a truly unreasonable amount of hype.

F*ck the Hormozis and the Gary Vees. I'm not here to sell my soul, and I'm certainly not going to ask you to sell yours

Make me un-f*cking-mistakable →
The Mid North Coast at sunset

Built on 140 acres of the Mid North Coast, for people who want a life as well as a business

It's time

Nothing terrible happens if you close this tab. That's rather the problem. You'll launch the next one the way you launched the last one, at 11pm, second-guessing the price, and it'll do fine. Another quarter of fine.

And the woman who is half as good as you but twice as loud will keep taking the clients who should have been yours, purely because she made it easy to understand why her.

You've been the best-kept secret in your industry for years now, love. It is an expensive way to be brilliant.

And to make Aunt Lydia eat her words about your "little" business. 😌

Bonnie Wicks

Questions, my love?

Coaches, consultants and service providers who are past the beginner stage and ready to scale their visibility and income. If you sell your expertise, your brand, or a service, you're my person. It's not the right fit for e-commerce, that's a different game and not my zone.

No. And if somebody has told you that lately, I'd like a word with them. When something isn't converting we look at the offer, the message, the audience, the price and the timing, because that's where the answer nearly always lives. Your inner work is yours and it's sacred. It is not a marketing diagnosis.

Everything after the activation, yes. We do one proper 90-minute call to start, because there's no substitute for that first deep dive. After it, the rest of the month happens in voice notes, texts and Looms, on your time, at 6am or 11pm or in the school pickup line. Nothing else goes in a diary, nothing gets rescheduled, and you never have to be articulate on demand.

Nope. I'm a guru at conversion and marketing, but I'm not your guru. You get the data and the pathways that could actually work for you, then you make the call. You always drive. You just finally get a co-pilot who can see the road ahead.

God no. Anti-sleaze, always. You'll build an offer suite and a customer journey your people actually enjoy, not a seventeen-upsell nightmare. Just the good stuff people can't get enough of.

Copy, sales pages, email sequences, launch plans, lead magnet ideas, Claude prompts, pricing, the caption you've rewritten nine times. Voice notes, texts, Looms. You'll hear back within 24 hours on weekdays. Reasonable use, not a hostage situation, and life comes first, yours and mine.

Longer than they plan to. Most legends come in thinking they'll do a few months to sort one problem, and then the next launch lands, and the pricing question comes up, and the offer suite needs rebuilding, and it turns out having a marketing brain on tap is the bit they never want to give back.

The ones who get the most out of it just send everything. The half-formed idea, the page before it's finished, the number they're scared of. Momentum compounds. Month six looks nothing like month one.

And you're never stuck. There's no minimum term and no contract. It rolls month to month, you renew when it's a yes, and you stop whenever it isn't. I'd always rather you stayed because it's working than because you signed something.

Book a call. We'll make sure it's a f*ck-yes fit both ways, sort the logistics, and then you're in. No funnel, no fake countdown timer. Just a chat.

You're building something the right people will obsess over

The biggest launch. The brand that gets you on stages. The cult fans. The money to pour back into the people and causes you love. All of it, with a brand partner in your pocket every single month, and not one move you'd have to explain away.

If it's a f*ck-yes, let's go.

Make me un-f*cking-mistakable →

Big Love, Bonnie x

What it's actually like

"One tweak she gave me on WhatsApp paid for the entire retainer in a week. Having her on speed dial is the best money I spend, full stop."

Marnie T. course creator

"It's like having a $4k copywriter, a brand strategist and your loudest hype woman on call. I don't make a single big move without her."

Dani K. consultant

Make me un-f*cking-mistakable →