Are you ready to build a business overflowing with peace, profits, & purpose?
A business that FEELs so aligned and easeful as well as provides the freedom power and money to give you back your life?
A business that you get to show up as your full messy raggedy full self and still magnetises your ideal clients?
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A life + business that is fulfilling and joyful and lights you the F up. You want to serve your incredible clients and spend more time working your magic with them. And you want to do it without selling your soul, hustling at 2am in the morning, or having to shave your legs.
I mean com' on who wouldn't want -
$30K months working 30 hours or less a month
Reading FAE Smut on a Friday afternoon before the kids come home from school
Showing up as YOU online with confidence and clarity and conviction with soo much power and potency your soul clients are begging to work with you.
If that sounds like a BIG YES PLEASE... you are in the right place.

You are THE brand, You are the gravitational centre of your business universe. The stronger you show up at the center of your brand universe—full glitter gremlin, heathen, messy-magic energy—the more magnetic your gravitational pull.
Here's the spell to call in your soul aligned clients :

How people find you in the first place—your brand edge + voice, your scroll-stopping content, your "wait, who IS this?" factor.
If they can't find you, nothing else matters.

How you're building connection—your podcast, your emails, your stories, your raw "did she just say that?" energy across multiple touchpoints. They need ~47 mins of you to fall completely under your spell.

How you're ethically moving them to buy—your sales page copy, your pricing psychology, your trust signals, your CTAs that summon them straight to checkout.
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You've built something brilliant—now let's make it wildly profitable. I'll audit your entire brand ecosystem—Discoverability (how they find you), Nurture (how they fall in love), Convert (how they buy)—and show you exactly where you're losing revenue so you can add an easeful extra $100K.
You'll get two personalised Loom videos (one "stranger view" + one strategic deep-dive), a written report, PLUS 2 weeks of WhatsApp support to implement with confidence.
Let me help you transmute your chaotic genius into your next profit level without having to do more and more and more.
Limited to 8 audits per month because this is custom spell work—not mass-produced potions.
See where your Discoverability needs a boost, where your Nurture is missing key touchpoints, and where your Conversion could be tighter—plus the strategic roadmap to fix it all.
2 weeks of WhatsApp support means you've got expert guidance in your pocket as you implement—no guessing, no getting stuck, just making moves with confidence.
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This is the ultimate course on Brand, Business, and Becoming—where you learn my signature Personal Brand Funnel method so you can stop throwing spaghetti at the wall and start building a business that actually works for YOUR life. We go deep on Brand Essence, Expression, Edge, and Ecosystem—teaching you how to become the magnetic centre of your business universe.
You'll learn the exact frameworks I use with 6-7 figure clients: how to get discovered in the noise, how to nurture your people across touchpoints, and how to convert them ethically without feeling gross. This isn't another bro-marketing course that ignores the fact you're a mum with a life. This is strategic, soulful, and built for women who want $30K months without the 3am hustle.
Plus you get 12 months of community access with monthly hot seat coaching calls.
Learn the Personal Brand Funnel method (Essence → Expression → Edge → Ecosystem) so you finally know exactly what to build, how to position it, and how to make it convert
Join the community with monthly hot seat coaching calls—because building a business shouldn't feel like screaming into the void by yourself.
I have written copy and brand strategies for 6 and 7 figure businesses, so I know a thing or three about sales + pricing psychology, conversion rate optimisation, copywriting, and personal branding.
I stopped doing DFY after I birthed a AuDHD hell child who loves to punch and bite teachers….
So yeah, freedom power money it's important to me too. And having a business that gives me that isn’t just a nice to have, it is a MUST. And I know sooo many others that feel the same way too but are soo overwhelmed by bro-marketers content that they don't know how to simplify and ground down.
Honestly f*ck Hormozi and Gary Vee.
Around here, we truly believe that more money and power in the hands of women will be WORLD changing. But only if it's done in an enriching and nourishing way rather than the capitalist patriarchal extractive and manipulative way.
And so that’s why I am here. Screaming into this cesspit summoning my coven.
Are you one of them?

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AMAZING
free RESOURCE

Transform Your Offer From "Meh" to "Must-Have"
Discover the exact formula to position your expertise as a painkiller, not a vitamin—so clients feel urgency to buy instead of "I'll think about it." Learn how to craft crystal-clear outcomes that make your offer impossible to ignore and easy to say yes to.
Price Based on Value, Not Hours
Stop undercharging and justifying your rates. This framework shows you how to align pricing with transformation, command premium fees, and create scarcity that drives action—without feeling salesy or pushy.
COMPREHENSIVE WORKSHEETS AND FORMULAS
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Brand. Business. Becoming.
A podcast for solo-ish entrepreneurs wanting tips, tricks, and tales of personal branding, business, and becoming.
We believe Business IS Personal, and that every business problem is also a mindset and somatic problem.
We will explore all facets of running a business and how to make it the best possible experience for YOU and your clients. An experience of peace, profits, and purpose.