Bonnie Wicks — Brand. Messaging. Marketing.

Right now, you’rein betweenthe shoreline between who you’ve been and who you’re becoming

You’re hustling and working IN your business, serving your clients like the legend you are, and making damn sure they get the results...

however...

You’re riding the feast-and-famine rollercoaster. You lose a few clients or sales so you push more marketing, which gets you busy, so you stop marketing as much, and then you panic about money and round and round the loop goes.
You find it hard to tell people what you do and WHY they should choose you.
You picked your package price based on what everyone else is charging. You probably did some market research and landed smack in the middle, not too low and not the highest either... safe, right???
You’re struggling with content and copy. Maybe you’ve tried AI and found it... ok... but you know deep f*cking down that you’re hiding SOOOO much of your personality, the f-bombs, the feralness, the woo, the loudness, the quietness.
You have an offer you KNOW makes waves and impact IF ONLY more people would buy it, and you’re wondering WTF is wrong and how to actually SHOW people how incredible it is.
You’re ready to launch the next version of your product, package or programme, ready for the next level of income and impact, and you just need expert eyes on how to make that happen.
You’re a Mani-Gen or an AuDHDie with shiny object syndrome who can see a million ways to get visible and make money, and you need someone to help you choose the marketing and the offers that suit YOU, and then stick to them.
You’re rebranding or pivoting and want to know how to articulate, express and market this revolution of YOU.

Every one of these is an in between, the old version of your business wrapping up while the new one is still finding its words... and as a Shores girl by design, that liminal space is my favourite place to work

That’s sooo me →

Money you're proud of
Marketing you enjoy

More content was never the dream, my love. Being impossible to ignore was.

A f*cktonne of money, made morally

Enough to fund the life that actually fits you, with plenty spilling over for the people and the causes you love. Every dollar earned in a way you'd happily explain to anyone.

Radical visibility

People find you, GET you, and pay you. No more shouting into the void at 11pm to a wall of crickets.

Pleasure marketing

Selling that feels good in your body. Pull instead of pressure, so promoting your work stops being the bit you brace for and starts being the bit you look forward to.

Sacred leadership

Done shrinking. Because your why is soooo much bigger than your fear, and it is high time everybody saw it.

Unapologetically you

The polite dinner-table version has had a lovely run. The real one's been ready this entire time.

F*ck-yes clients

Pre-sold, soul-aligned, fun-as-f*ck people who land on your page and think oh. her. obviously.

Work with me

Whether you want me in your corner for a full season of growing your business from the roots up, holed up with you for one juicy day turning Claude into your best employee, or just ninety minutes on the one problem you can't seem to crack on your own, it all leads to the same place... you, more visible, better paid, and actually LOVING your marketing for once.

One-off · 90 minutes

Get Clarity Call

1:1 strategy · one specific problem

For established business owners with one specific problem in their brand, messaging or marketing, and ninety minutes live with me to sort it out properly.

And if you go on to book Bloom in Biz within 3 months, your clarity call comes straight off the price.

Book My Clarity Call →

Go all in · 3 months

Bloom in Biz

1:1 coaching · 3 months

Three months of me as your strategic marketing partner and biggest hype gal, growing your brand from the roots up so your business finally BLOOMS instead of limping from one launch to the next, with me in your WhatsApp the entire way.

4 x 90-minute coaching calls, live with me
PLUS a basic messaging and marketing audit
WhatsApp voice notes, texts and Google Doc reviews between calls
A tarot or oracle pull to guide you, every month

Tell Me Everything →

One day · all Claude

Amplified

1:1 Claude VIP day · 10am to 2pm

One big beautiful day where we set your Claude up properly so it stops handing you beige and starts sounding soooo much like YOU, then put it straight to work on the slides, the website copy and the carousels you've been putting off for months.

Short recordings on what Claude is (and isn't), Projects, connectors, priming and prompting
Your Claude built live with me and trained on your voice
Workshop slides, website copy and Instagram carousels made on the day

Book My VIP Day →

Just because everyone else is doing it doesn't mean you have to, or should

F*ck the Hormozis and the Gary Vees.

I'm not here to sell my soul to sell my business for multi-millions in a few years, and I'm certainly not about to hand you somebody else's blueprint and call it strategy.

We build around YOUR life. Your season, your capabilities, your kids, your energy, how much of you there actually is this week.

And if you’re woo... we can also use your astrology, your human design and your tarot pulls to help guide you back to YOU, your unique energy and the marketing style that’s been yours all along.

Because that blueprint was written by somebody whose life looks nothing like yours

And following it has only ever made you feel behind.

Moonrise over the hills, Mid North Coast NSW — This is the view I built it all for

Meet Bonnie

I'd rather drive
a mower than a
Lamborghini

I've written copy and brand strategy for businesses doing nothing at all and businesses doing seven figures, mostly from behind the scenes, mostly while somebody else took the standing ovation. I charged $4k a sales page. I read conversion rate studies on a Friday night with a big glass of red because I looove it, which is a personality flaw I've made peace with.

I stopped doing done-for-you work because I birthed an AuDHD hell child who loves to punch and bite teachers, so freedom and money and life first isn't a lovely aspiration around here, it's a hard structural requirement.

I came back because more money in more hands makes the world better. And because I got soooo tired of watching people get rich on tactics I'd be embarrassed to teach.

I work HARD. But I love and play harder.

I'll say love you on the first date and end every message with an x.
I'm an INFP. I feel far too much and have an unreasonable sense of justice.
Strategy and soul. Yes, consult the tarot, but always trust yourself first.
140 acres, a chocolate labrador, and a goat named Rammie who's fully convinced she's a dog.

The newsletter + podcast

The Bonnie Wicks
Show

Pleasure marketing, straight to your inbox and your ears.

How to use socials without selling your soul, the latest marketing trends and tactics without an ounce of sleaze, and how to really tap into your brand and find the courage to show soooo much more of YOU... plus copy, AI and the occasional tangent about a goat.

For the allergic-to-bro-marketing who want to get more visible and attract their soul-aligned clients, and actually enjoy doing it.

Read on Substack → Listen →

Reciprocity is a core value around here

More money in
more hands makes
the world better

I'm here for a life, a family and a village, while making millions and helping you make yours morally.

Money is power, and I'd far rather watch it move toward the everyday people building something good than pool up where it already is. So a slice of everything I earn goes straight to KIVA, funding loans for women and small businesses in places with a lot fewer doors than we've got.

You already know

The polite dinner-table
version has had her run

The too much, too loud, too opinionated one was never the problem, love. She's the entire reason it works, and she's been standing at the door with her coat on for years.

Work With Me → Who Is Bonnie? →

Big Love, Bonnie x