BONNIE WICKS. Home Unmistakable IRL Events Unbeige Show me the offers →

Marketing & Messaging Expert · Allergic to bro-marketing

Your Brand.
Your Voice.
Undeniable.

For the too-loud, too-much, too-opinionated legends who are done shrinking to fit some beige little box. You're allergic to bro-marketing? Same. No sleazy funnels. No fake urgency. No "hey babe" DMs. Just the exact thing that makes you undeniable, wired into your marketing so the right people can't look away. Radically visible. Wildly well paid. So f*cking undeniably you.

Bonnie Wicks
undeniably you →
marketing that sounds like youf*ck off susanthe too-much was never the problemmore money more freedom more funmarketing that sounds like youf*ck off susanthe too-much was never the problemmore money more freedom more fun

Your marketing
problem is actually a
messaging problem

You've tried better hooks. More reels. A new caption formula. Still something's off. It sounds fine. Perfectly fine. But it doesn't sound like you.

That's because you can't write magnetic copy for a brand that doesn't know what it believes. I've tried. I've watched really talented people try. It comes out beige every single time.

You can't read the label from inside the jar

The work I do starts underneath the copy. With who you actually are, the opinions, the weirdness, the specific irreplaceable way you see the world. That's what we figure out first. That's what makes you undeniable.

Work with me

Go all in · $1,497/mo

Unmistakable

1:1 consulting · monthly

A 90-minute activation with me, then a full month of me in your WhatsApp. Positioning, offers, launches, pricing, your Claude. Whatever's on fire.

  • 90-minute 1:1 activation, live with me
  • Me in your WhatsApp all month long
  • Loom reviews on copy, pages and launches
  • Recording and full transcript in 24 hours
  • No lock-in. Renew when you want.
In person · ten seats

The IRL Events

VIP day · 9am to 4pm

One day in a room with nine other legends. Your brand pulled apart and rebuilt in the morning, your Claude Cowork set up in the afternoon.

  • Brand Bible built, said out loud, sorted
  • Your skills, styles and scheduled tasks, live
  • Carousels, story slides, workbooks, landing pages
  • Catered, and it will be delish
  • 14 days in a WhatsApp group after
Online · live cohort

Unbeige My Brand

3 live sessions · 90 min each

Three weeks where we unbeige your brand and your Claude together. Voice, visuals, volume. The one where you break up with Canva.

  • Week one: your brand goes into Claude, live
  • Week two: carousels, slides and pages in your look
  • Week three: one voice note becomes a week of content
  • AI prompt packs and a workbook every session
  • Every session recorded, replays yours forever

"She finally sounds like
herself, and it sells."

The only outcome that matters around here

Radically visible.
Wildly well paid.

More content was never the dream. Being impossible to ignore was.

A f*cktonne of money

Enough to fund the life that actually fits, with plenty spilling over for the people and causes you love.

Radical visibility

People find you, get you, and pay you. No more shouting into the void at 11pm to a wall of crickets.

Unallergic marketing

Selling that doesn't make you cringe. F*ck the bro tactics. This one actually feels like you.

Sacred leadership

Done shrinking. Because your why is so much bigger than your fear, and it's high time everyone saw it.

Unapologetically you

The polite dinner-table version has had a lovely run. The real one has been ready this whole time.

F*ck-yes clients

Pre-sold, soul-aligned, fun-as-f*ck people who land on your page and think oh. her. obviously.

Bonnie Wicks
Meet Bonnie

I'd rather drive
a mower than a
Lamborghini

I've written copy and brand strategies for businesses doing zero and businesses doing seven figures. I'm a certified nerd about sales psychology, conversion rate optimisation, and what actually makes someone stop scrolling and hand you their left kidney to work with you.

I stopped doing done-for-you work because I birthed an AuDHD hell child who loves to punch and bite teachers. So freedom, money and life first isn't a nice-to-have around here, it's a hard requirement.

I came back to this work because I believe more money in the hands of women changes the world. And because helping you figure out what makes you undeniable is, frankly, the most useful thing I know how to do.

  • I will say love you on the first date and end every message with an x.
  • I'm an INFP. I feel too much and have a very strong sense of justice.
  • Strategy and soul. Yes, consult the tarot, but always trust yourself first.
  • 140 acres, a chocolate labrador, and a goat named Rammie who's convinced she's a dog.
The newsletter + podcast

Allergic to
Marketing

Allergic to bro-marketing? Same.

This is where I help you get radically visible and wildly well paid, minus the cringe, the funnels and the bullsh*t. Real talk on brand, copy, AI and showing up as your whole damn self.

No AI slop. No bro-marketing. Just you, unmistakable.

Read on Substack → Listen →

Reciprocity is a core value around here

More money in
more hands makes
the world better

I believe money is power, and I'd rather see it flow to the everyday people building something good, all over the world.

So a slice of everything I earn goes straight to KIVA, funding loans for women and small businesses in less privileged places.

You get radically visible and wildly well paid. Someone else gets a leg up. That part isn't up for negotiation.

KIVA loans
You already know

The polite dinner-table
version has had her run

The too-loud, too-much, too-opinionated version of you was never the problem. She's the entire reason it works. Time for your copy to figure that out.

Unmistakable → The IRL Events → Unbeige My Brand →

Big Love, Bonnie x