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Brand · Messaging · Marketing · Amplified by AI

You can make
millions.
Morally.

For the too much, the too loud, the too feral, the too witchy-woo, the allergic-to-marketing-yet-f*cking-great-at-what-they-do coaches, consultants and experts.

You're sooo ready for the bigger launch, the bolder offer, and the braver version of how you show up in your brand. So let's build you a brand soooo unforgettable and so bloody enticing that it does the come-hither marketing FOR you, and the right people land already sold.

I'm Soooo Ready → Who Is Bonnie?
Bonnie Wicks
come-hither marketing →
making millions morallycome-hither marketingf*ck off susanthe too-much was never the problempleasure marketingmaking millions morallycome-hither marketingf*ck off susanthe too-much was never the problempleasure marketing
This is Planet YOU

A brand with
its own gravity

Your body of work, orbiting one core so dense and so undeniably YOU that it does the pulling and the selling for you, with no countdown timers and no high-pressure sales calls anywhere in sight.

And your weirdness is the part doing it. Your quirks, your opinions, the specific irreplaceable way you see the world... that's your USP, and it's the one nobody can copy off you or outspend you on.

Planet YOU Discoverability Nurturing Conversion

Work with me

Two ways in.

Start here · $997

The Unforgettable Brand Method

AI Amplified · self-paced · yours forever

$997 AUD, or 3 x $349

My five-phase excavation that digs out the real irreplaceable you, prerecorded and bite-sized, with the AI doing the heavy lifting right beside you.

  • Five phases: Essence, Expression, Edge, Ecosystem, Experience
  • A workbook and plug-and-play AI prompts for every single section
  • Your Brand Bible, built and loaded straight into Claude
  • Two 45-minute Looms from me on your finished Brand Bible
  • The 7 Deadly Sins of Copy & Conversions, thrown in
Yes, I Want My Brand Bible →
Go all in · $1,497/mo

Unmistakable

1:1 consulting · monthly

Ninety minutes with me, then a solid month of me living in your WhatsApp. Positioning, pricing, launches, your Claude, whatever's on fire this week.

  • 90-minute activation, live with me
  • Me in your WhatsApp all month long
  • Loom reviews on your copy, your pages and your launches
  • Recording and full transcript back to you within 24 hours
  • No lock-in, ever. You renew when it's a f*ck yes
Tell Me Everything →
In person · by the day

Or do it in a room with me

Brand and content with Claude, live and in person. A full day, a small room, your actual brand built in front of you, and none of it over Zoom.

Show me the IRL days →

"She finally sounds like
herself, and it sells."

The only outcome that matters around here

Money you're proud of
Marketing you enjoy

More content was never the dream, my love. Being impossible to ignore was.

A f*cktonne of money, made morally

Enough to fund the life that actually fits you, with plenty spilling over for the people and the causes you love. Every dollar earned in a way you'd happily explain to anyone.

Radical visibility

People find you, GET you, and pay you. No more shouting into the void at 11pm to a wall of crickets.

Pleasure marketing

Selling that feels good in your body. Pull instead of pressure, so promoting your work stops being the bit you brace for and starts being the bit you look forward to.

Sacred leadership

Done shrinking. Because your why is soooo much bigger than your fear, and it is high time everybody saw it.

Unapologetically you

The polite dinner-table version has had a lovely run. The real one's been ready this entire time.

F*ck-yes clients

Pre-sold, soul-aligned, fun-as-f*ck people who land on your page and think oh. her. obviously.

Just because everyone else is doing it doesn't mean you have to, or should

F*ck the Hormozis and the Gary Vees.

I'm not here to sell my soul to sell my business for multi-millions in a few years, and I'm certainly not about to hand you somebody else's blueprint and call it strategy.

We build around YOUR life. Your season, your capabilities, your kids, your energy, how much of you there actually is this week.

Because that blueprint was written by somebody whose life looks nothing like yours

And following it has only ever made you feel behind.

Moonrise over the hills, Mid North Coast NSW
This is the view I built it all for.
Bonnie Wicks
Meet Bonnie

I'd rather drive
a mower than a
Lamborghini

I've written copy and brand strategy for businesses doing nothing at all and businesses doing seven figures, mostly from behind the scenes, mostly while somebody else took the standing ovation. I charged $4k a sales page. I read conversion rate studies on a Friday night with a big glass of red because I looove it, which is a personality flaw I've made peace with.

I stopped doing done-for-you work because I birthed an AuDHD hell child who loves to punch and bite teachers, so freedom and money and life first isn't a lovely aspiration around here, it's a hard structural requirement.

I came back because more money in more hands makes the world better. And because I got soooo tired of watching people get rich on tactics I'd be embarrassed to teach.

I work HARD. But I love and play harder.

  • I'll say love you on the first date and end every message with an x.
  • I'm an INFP. I feel far too much and have an unreasonable sense of justice.
  • Strategy and soul. Yes, consult the tarot, but always trust yourself first.
  • 140 acres, a chocolate labrador, and a goat named Rammie who's fully convinced she's a dog.
The newsletter + podcast

Allergic to
Marketing

Where I do the unpaid work of arguing with an entire industry.

How the money actually got made. Why energetics is a sales tactic in a spiritual coat. What it costs to be visible, and what it costs you a lot more to stay small. Brand, copy, AI, and the occasional tangent about a goat.

Only subscribe if you're allergic to bro-marketing yet want to know how to get more visible and attract your soul-aligned clients.

Read on Substack → Listen →

Reciprocity is a core value around here

More money in
more hands makes
the world better

I'm here for a life, a family and a village, while making millions and helping you make yours morally.

Money is power, and I'd far rather watch it move toward the everyday people building something good than pool up where it already is. So a slice of everything I earn goes straight to KIVA, funding loans for women and small businesses in places with a lot fewer doors than we've got.

KIVA loans
You already know

The polite dinner-table
version has had her run

The too much, too loud, too opinionated one was never the problem, love. She's the entire reason it works, and she's been standing at the door with her coat on for years.

Yes, I Want My Brand Bible → Tell Me Everything →

Big Love, Bonnie x