☐ Whether your content volume and variety is actually enough to build discoverability — or whether you're posting 3 times a week and wondering why traffic isn't compounding

☐ Whether you have any content with shelf life — blogs, podcasts, guest appearances, SEO-optimised pages — that works for you when you're not actively creating

☐ Whether your social media profiles pass the 3-second test — do they communicate who you are, who you help, and why you're different before someone decides to scroll away

☐ Whether you're leveraging other people's audiences through collaborations, referral systems, and partnerships — or trying to build discoverability entirely alone

☐ Whether your SEO is working for you or whether you're invisible to people actively searching for what you do right now

☐ Whether you have enough depth content — podcasts, long-form emails, video, blogs — for people to spend real time with you. Research shows people need approximately 7 hours of content consumption before they trust someone enough to buy. I look at whether your ecosystem supports that

☐ Whether your email sequence is genuinely warming people up — or delivering a freebie and then going quiet

☐ Whether you're using reciprocity effectively — giving value so freely and consistently that people feel a natural pull to invest when the time comes. The quality of your free content is the loudest signal you send about the quality of your paid offers

☐ Whether your content is building a coherent picture of your Edge and expertise across platforms — or whether it's scattered and disconnected

☐ Whether your nurture content is hitting different buyer types — the ones who need logic, the ones who need to feel understood, the ones who need social proof, and the ones who just need to feel safe before they'll move

☐ Whether your pricing is sending the right signal — because price communicates value before anyone reads a word of your copy. Are you accidentally selling a $2K offer for $200 and wondering why people aren't treating it seriously

☐ Whether you're using price anchoring effectively — the principle that the first price someone sees dramatically shapes how they perceive every price after it

☐ Whether the paradox of choice is working against you — too many offers, too many options, too many decisions creating paralysis instead of purchases

☐ Whether your offer has one clear hero transformation — or whether it's so loaded with inclusions that the core thing gets buried underneath everything you've generously thrown in

☐ Whether your bonuses are genuinely tipping fence-sitters toward yes or just adding noise and confusion

☐ Whether you're using a decoy offer effectively to make the right option feel like the obvious choice

☐ Whether your risk reversal is strong enough — because every purchase involves risk and the best sales pages address that fear directly instead of hoping people don't notice it

☐ Your headline — whether it's creating desire or just describing the offer. Your headline is doing more work than any other sentence on your page

☐ Your opening paragraph — where most people lose readers they'll never get back

☐ Your CTA buttons — placement, colour contrast, copy, and frequency. Whether they're appearing at the right moment in the page flow or asking for a decision before it's been earned

☐ Your page flow and UX — friction points, cognitive load, and whether your customer journey from landing to purchasing is smooth or full of reasons to hesitate

☐ Whether you're using loss aversion strategically — because losses feel twice as powerful as equivalent gains and the cost of inaction is one of the most underused tools in sales copy

☐ Whether the Zeigarnik Effect is working in your favour — open loops and curiosity gaps that pull people forward through the page instead of giving everything away too early

☐ Whether you're using the Pratfall Effect — strategic honesty and acknowledged limitations that make everything else you say feel more credible and trustworthy

☐ Whether your social proof is positioned where it matters most — at the exact moment a potential client needs reassurance before they'll keep reading. And whether it's specific enough to land or so vague it slides right off

☐ Whether your page is scannable — because most people don't read sales pages, they scan them. If your most important information is buried in dense paragraphs it isn't being read

☐ The overall arc — whether your page takes someone on a deliberate emotional journey from curious to convinced or just presents information in a logical order that makes sense to you but doesn't build momentum

☐ Whether you're leading with what you DO or what they GET — the vehicle or the destination

☐ Whether your copy is written for you — the person who already understands the value — or for the stranger encountering it for the first time with no context and a short attention span

☐ Whether your specificity is strong enough — vague claims don't build trust, they slide off. Specific tangible outcomes land

☐ Whether you're hitting all 4 buyer types — logical, emotional, social proof driven, and safety seeking

☐ Whether the Peak-End Rule is working for you — people remember how an experience felt at its most intense point and how it ended. Whether your page has a clear emotional peak and a strong close or just trails off

☐ Whether your brand voice is consistent across your Instagram, emails, and sales page — or whether it sounds like a different person on every platform. Inconsistency is a trust signal even when people can't name it

☐ The assumption you've made that your ideal client doesn't share

☐ The industry term that feels normal to you and means nothing to them

☐ The offer detail so obvious to you that you forgot to say it — but without which your ideal client doesn't fully understand what they're buying

☐ The unanswered objection sitting in your ideal client's head that your copy never addresses

☐ The missing sentence that would take someone from "this sounds interesting" to "where do I sign"

☐ Whether your brand passes the 3-second test — can a complete stranger land on your page and immediately understand what you do, who it's for, and why they should care. Not eventually. In 3 seconds.

☐ Whether the Mere Exposure Effect is working for you — whether consistent repeated exposure to your brand across multiple touchpoints is building the familiarity that quietly becomes preference and then trust