An expert outsider's eyes on your website, socials, emails, lead magnet and sales pages, so you know exactly what's leaking sales, what to fix first, and how to turn more of the right people into HELL YES clients.
For the too much, the too loud, the too feral, the too witchy-woo, the allergic-to-marketing-yet-f*cking-great-at-what-they-do coaches, consultants and experts.
You're soooo ready for more money, more life, and the kind of impact that ripples out long after the launch closes... and you want every dollar of it made morally, in a way that feels good in your bones. So I'll walk every inch of your brand the way a stranger does, from the first reel right through to the checkout, dig up exactly where the gold is hiding in your messaging, your visibility and your conversions, hand you the map of what to fix first, and then sit in your WhatsApp for two weeks while you go and get it.
The optimisation + conversion audit
Your website, your socials, your email sequence, your lead magnet, your sales pages, and anything else sitting between a stranger finding you and a stranger paying you... every single one watched, read and picked apart on Loom, line by glorious line.
Nothing gets skimmed, nothing gets a polite little "looks great, babe!" You get the truth, the gold, and exactly what to do with both.
What I look at: home page, about page, offer pages and navigation
What I look at: Instagram bio, highlights, pinned posts and your last 30 days of content, plus LinkedIn, Threads, Substack or YouTube if they're in the mix
What I look at: your welcome sequence and your most recent sales or launch emails
What I look at: the freebie itself, its opt-in page and the thank-you page
What I look at: every offer page, right through to the checkout
What I look at: anything that sits between a stranger finding you and a stranger paying you
You've had advice from your uncle's father's best friend's son, from 11 different people in the LMBDW Facebook group, from two business coaches who told you two completely opposite things, and ChatGPT just keeps telling you to DO IT ALL... so now you're going round and round in thought loops, and what you reeeeally want is someone detached enough to stand back, look at your brand objectively, show you what you can't see from where you're standing, and hand you a roadmap that clarifies and amplifies what's already there.
My job is to illuminate what's there, push back where you need pushing, and encourage the hell out of you while you go and get it.
Because you've already built the offer, the Instagram, the website, the emails and the lead magnet... nobody has ever walked them end to end the way a stranger with a credit card does, so you can't see where people lean in and where they close the tab. The fix is almost never MORE content, it's a handful of sentences and a couple of pages, and finding them is a science I've spent five yeeears obsessing over.
I'm here for the ones who are allergic to bro marketing, the fake countdowns, the manufactured panic and the hey-babe DMs, but who still want the sold-out launch, the waitlist and the kind of money that changes what's possible for their family and their community.
Because I'm all in on radical wealth redistribution, which in my world means getting MORE money into your pocket and a hell of a lot less into Elon Musk's.
I'm a radical leader and a conversion obsessive in equal measure, five years deep in copy and brand strategy for six and seven figure brands, and I'm soooo f*cking nerdy about why one sentence sells and the one sitting right next to it doesn't... because that's exactly where your money is hiding.
Every page, post and email gets read through two lenses at once, the psychology of why people buy and the craft of making them feel something while they do it. I audit your brand in four layers, from the core out:
If the core is beige, no amount of posting or page-tweaking will save it, because copy is only ever as good as the brand sitting underneath it.
Does every page, post and email hang off one core idea, or is your brand five different people arguing with each other?
The one line you say when someone asks what you do, and whether it makes them lean in or glaze over.
Beige isn't a style problem, it's a permission problem, so I find every place you've sanded yourself down to the polite dinner-table version.
The same person on Instagram, in the inbox, on the sales page, and coming out of your Claude.
These have one job, getting a stranger to take a step closer, so I judge them on reach, follows, saves and profile visits... judging a reel on sales is like judging a first date on whether they proposed.
Whether someone landing there for the first time knows what you do and has a reason to follow.
Whether your content argues for something people can quote back to you, or just keeps a posting schedule alive.
Guest podcasts, masterclasses and collabs, the fastest moral visibility there is, and the pitch that gets you booked.
What Google and ChatGPT say when someone asks for what you do (and whether your name comes up at all).
These get judged on one number, whether people buy, so this is where the conversion nerd comes out to play.
Logical, emotional, proof-seeking and safety-seeking. Most pages speak to one of them, and I check you're talking to all four.
Testimonials placed at the exact moment an objection shows up, rather than stacked at the bottom where nobody scrolls.
Your price speaks before your words do: where it sits, what it's next to, even the colour behind it.
The one you skipped because it felt too obvious, and it's almost always the one that sells.
Every buyer asks it, usually without even realising, so I score you on the E-E-A-T framework: your Experience, your Expertise, your Authority and your Trust signals... because the most gorgeous sales page on earth won't convert if a stranger isn't sure you're the real deal.
Can people see that you've actually DONE the thing, with the real stories, the client wins and the years behind you, or are they expected to take your word for it?
Is your know-how visible in your content, your frameworks and your point of view, or is it hiding behind a vague "I help women thrive"?
Who else is vouching for you: podcast guest spots, features, collabs, the people who'd recommend you without being asked?
Testimonials with real names and faces, clear pricing, terms and privacy that exist, a face behind the brand, and a checkout that doesn't feel dodgy as hell.
That's the science. The art is making every bit of it sound like you on a voice note at 9pm.
30-45 minutes
Recorded Looms of every asset above, where I go through it all on screen line by line and call out what's working, what's leaking the sale, and why.
15-20 minutes
One Loom where I land on your Instagram or Google like a stranger would and click all the way through to your checkout, narrating where I lean in and where I'd leave.
Your discoverability, conversion, messaging clarity and trust (the E-E-A-T scorecard) each scored out of 10, with the reasons behind every score so you can see where you're strong and where the gold is buried deepest.
A one-page action plan with your top three to five fixes in priority order, what to change and where, so you know exactly what to do first on Monday morning.
A basic overview of your Human Design and astrology for your business: what your chart says about how you're wired to make money, and what your HD environment says about the kind of offers your energy is actually built for, so your offer design works with you instead of against you.
Unlimited voice note and copy support for two weeks while you make the fixes. Send me the rewritten bio, the new sales page section, the pricing wobble at 9pm, and I'll reply within 24 hours on weekdays.
Plus a $222 credit toward Unmistakable if you'd love me beside you for the long haul, valid for six months.
“I'll just pop it in the Facebook group and see what everyone thinks…”
But let's be real, you could ask your bestie or a bunch of random strangers in a Facebook group... and sure, you might find a few gold nuggets in there.
Or you could invest in an expert who has spent years and tens of thousands of dollars studying copy, messaging and branding, so you can quantum leap straight to the advice that'll actually get you there, clearly, concisely, and in a way that helps you unearth your next level of revenue.
Fill in your questionnaire with your goals, your offers, your numbers (even the ugly ones, I promise I've seen worse), every link you've got, and your birth details so I can pull your chart.
I land on your brand like a stranger with a credit card and rip through every page, post and email on Loom, and the lot lands in your inbox within 2 weeks.
Two weeks of voice notes, copy checks and very loud hype in my WhatsApp while you work through the Money Map, because the Looms are only gold if you actually f*cking use them.
Everything lands in your inbox within 2 weeks of your completed questionnaire.
Yes, let's unearth my gold →By booking you agree to my Terms & Conditions and Privacy Policy.
Everything lands within 2 weeks of your completed questionnaire, and your two weeks of WhatsApp start the day you receive it.
If you've got an Instagram, a website and a way for people to pay you, you've got a funnel, my love, it's just never been walked. Your brand IS the funnel.
No, it's recorded Looms you can rewatch and send to your VA, and WhatsApp is where the conversation happens.
No, Unearthed is the diagnosis and the map rather than done-for-you copy. You'll know exactly what to fix and why, and you've got two weeks of me in your WhatsApp checking your rewrites as you go. If you'd love me beside you for the long haul, that's Unmistakable, and your $222 credit is waiting there.
No. When something isn't converting we look at the offer, the message, the audience, the price, the timing and the maths. Your inner work is sacred, and it is not a marketing diagnosis.
The opposite. Salesy is what happens when the words aren't true to you, so you overcompensate with pressure. When they're right, selling feels like telling people about something you love, which is the entire premise of pleasure marketing.
Not at all. Your chart is a reflective lens you can take or leave, and every recommendation in your audit stands on the strategy alone.
Human first, AI amplified, never on client work. I watch, read and record every bit of your audit myself.
The rewritten bio, the new sales page section, the welcome email, the caption you've rewritten nine times. Voice notes, texts, Looms. Reasonable use, not a hostage situation, and life comes first, yours and mine.
Every audit is custom and I start the moment your questionnaire lands, so Unearthed is non-refundable.
Unearthed is a consultative audit with strategic recommendations, not a done-for-you copy project, and it doesn't include live calls. I may ask for view access to your email platform, analytics or Instagram insights so I can see the real numbers. Prices are in AUD.
You could spend the next six months posting more and hoping the algorithm wakes up feeling generous, or you could have someone who has spent five years finding money in other people's funnels walk yours end to end and show you exactly where it's buried.
I'd love to be that someone. Fill in the questionnaire, pour yourself a cuppa or a big glass of red, and let me go digging.
Big Love,
Bonnie x