UNBEIGE · FOUNDING PRICE $197 USD ENDS FRI 21 AUG$197 ENDS 21 AUGUNBEIGE MY BRAND
UNBEIGE · a 3-week live cohort · built together

Sound like you Look like you Scale you

Three live sessions where we unbeige your brand and Claude. You'll walk out with it writing captions and emails in your actual voice, designing your Instagram carousels, workshop slides and landing pages in your unmistakable brand vibe, and turning one voice note into a week of content that sounds like you wrote every word.

Live at 9:30am AEST Sep 1 · Sep 8 · Sep 15 Live on Zoom + lifetime replays
no more beige bring your too-much Bonnie Wicks laughing
UnbeigeVoiceVisualsVolumeSound like youLook like youScale you UnbeigeVoiceVisualsVolumeSound like youLook like youScale you

"Just use Claude for your content, babe, it's soooo easy"

F*ck off, Susan

Because you've seen where Susan's advice leads. "Exciting news!" Rocket. Sparkle. A hook shared by 4,000 other accounts and a caption so beige your own mother scrolls past it.

You can spot AI copy from three suburbs away, and so can your people, which is why you rewrite the caption four times and some weeks just post nothing at all. Meanwhile you're paying Canva to make you look like everyone else while AI makes you sound like no one in particular. Two subscriptions. Zero you.

And the wild part? The same AI that wrote that beige caption can sound soooo much like you it's actually freaky. It just has to meet you first. Properly. That's the step everyone skips.

Every AI ever

"In one focused session, we take a real, honest look at your brand, your digital presence, your competitors, and your ideal audience so you can stop guessing and start growing."

Claude, fed YOUR brand

"A marketing obsessive in your back pocket. Your biggest launch. Your best months. Your most undeniable brand."

"Book my un-f*cking-stoppable call →"

Both written by AI, selling the same kind of offer. One was handed a real brand first, and loading yours in is literally what we do in week one.

A month from now, this is an ordinary content day

Right now content eats your nights. Canva open, 14 tabs, a caption you've rewritten since the kids went down, and that low hum of "everyone else seems to manage this." Here's the after:

01

You voice-note an idea while the kettle boils, and ten minutes later it's a caption that sounds exactly like you on your best day

02

You brief a full Instagram carousel over breakfast and post real, finished slides in your fonts and colours before school pickup

03

One podcast episode or rambling voice memo becomes a week of content, all in your voice

04

Workshop slides for your next masterclass come together in an afternoon, looking so you it's absurd

05

You need a landing page, so you describe it out loud, and an hour later it's live and mobile-ready

06

Canva sends you a "we miss you" email and you feel absolutely nothing

Three live sessions with me

You learn it and you implement it on the call, together, with me. You leave every session with finished work in your brand and the know-how to do it again on your own.

01
Week 1 · Sep 1

Voice

Sound like you

Your brand goes in first. The TLDR Unforgettable Brand Method, loaded into Claude, live. Then the proof: a caption, an email, a hot take and a bio line generated in YOUR voice, side by side with the beige version, so you watch the difference happen in real time.

You leave with: Claude writing like you + your voice guide + the session's AI prompts and workbook
02
Week 2 · Sep 8

Visuals

Look like you

The Canva-cancelling session. Instagram carousels, workshop slides, even a website like this one if you want it. Any branded content, done. Your colours, your fonts, your face, your energy, exported as real files and ready to post. No templates, no drag-and-drop.

You leave with: finished designs + the session's AI prompts and workbook to brief the next hundred
03
Week 3 · Sep 15

Volume

Scale you

One voice note becomes a week of content. Substack, emails, captions, threads, all in your voice, all in your look. This is the exact system I run on my own business every single week, and we build it into yours.

You leave with: your repurposing engine + a drafted content week + the session's AI prompts and workbook

What actually shifts, pillar by pillar

This isn't bro marketing and it isn't bro tech. This is fun, pleasure, and spreading your fucking magic further than your energy currently reaches. Here's the before and after of each pillar:

Voice

Sound like you
The painYou rewrite every caption four times, it still sounds like a stranger, and posting feels like screaming into the void
The desireWords that sound like you on your best day, without bleeding for every sentence
You walk out withClaude trained so like you it's spooky, your reusable voice guide, prompts + workbook
Which meansRadically visible, and every word finally sounds like YOU

Visuals

Look like you
The painCanva at 11pm, template #whatever, and a feed that could belong to any account in your niche
The desireScroll-stopping design in your fonts and colours, without ever touching a template
You walk out withCarousels, slides and pages as real finished files, prompts + workbook to remake them forever
Which meansYou cut through the noise and become impossible to ignore

Volume

Scale you
The painContent eats your nights, the treadmill never stops, and your magic stays stuck in your head
The desireA week of content from one voice note, and your evenings back
You walk out withYour repurposing engine, a drafted content week, prompts + workbook
Which meansYour people actually find you, and more money comes with more ease

Built for the "I'm not techy" legends

Quick primer if you've been living in ChatGPT land: Claude is the AI that writers and copy nerds actually rate, and it's the one I've run my business on for two years. This is not Claude Code. It is not Claude Design. It's Claude Cowork, the friendly desktop app, and if typing feels like a chore you can literally talk to it out loud, like a voice memo that talks back with finished work.

There's no code, and there's no plugin maze either. We set everything up together in session one, my screen beside yours, and honestly the hardest part will be picking which of your 47 ideas to build first. The self-declared "not techy" legends are consistently the loudest gaspers in week one.

If you can send a voice memo to a friend, you're qualified

This page took one hour

Not one hour of design and then a week of nudging boxes. One hour, idea to live, mobile-optimised, while I drank a single cup of tea.

1hr
idea → this page, live
0
design degrees needed

I'm not a designer. I'm a copywriter and brand strategist who has paid for every big-name page builder going, and none of them ever got me to done this fast. The full story's in the video up top.

This page is what unbeiged looks like on MY brand. Three sessions from now you'll be doing the same on yours — pages, carousels, slides that scream THIS IS ME.

Every man and his dog is selling a Claude course right now

I know. You've seen forty of them this month. Prompt packs, "AI accelerators," low-ticket trainings from people who discovered Claude in March and made a course in April.

Here's what they can't teach you: I've been a copywriter for over five years. I know the HOW of good copy and conversions, not just the HOW of Claude. You need both, because a perfectly prompted machine writing weak copy is just beige with better grammar.

And you don't need to be special at tech for any of it. You need someone to help draw out your superpower and your uniqueness, and then the guidance to put it into Claude properly. That's it. That's the recipe everyone else is missing half of.

Your magic

Drawn out of your head with my brand method, where it's been hiding

+
Copy that converts

Five-plus years of sales pages, emails and launches, built into every prompt

+
Claude, primed

Set up on your brand so it can't hand you beige even on a bad day

= Content that's unmistakably, undeniably YOU

Human first. AI amplified. That's the order, and it's the order every other Claude course gets backwards.

And yes, you get to unsubscribe from Canva

Not out of spite. You'll cancel it because somewhere around week two you'll realise you haven't opened it, and the maths gets very easy from there.

The subscription swap nobody at Canva wants you to see

Canva Pro
$15/mo · templates everyone has
Claude Pro
$20/mo · writes + designs + repurposes, in YOUR brand

Cancel one, keep the other, and the subscription you keep also writes your emails, your captions and your sales pages. You're not buying another course. You're replacing your design app with something that works for its rent.

This runs on the Unforgettable Brand Method

Every "10 Claude prompts" freebie on the internet skips the same step: the brand. That's why everyone's AI content looks and sounds identical. Prompts don't make you unmistakable. Knowing exactly who you are, encoded so Claude can't produce beige even if it tries? That does.

UNBEIGE runs on the TLDR version of my method. You do it before we meet, it takes about an hour with a cuppa, and it's the reason week one works like a party trick.

Included when you join

The full Unforgettable Brand Method, pre-recorded

The complete 5-phase deep-dive, the same method underneath my 1:1 work, lands in your inbox on 11 August — weeks before we go live, so you can binge it with a cuppa. Essence digs out who you actually are. Expression makes sure your visuals and your voice match what you're actually trying to show. Edge is what makes you different, the why-YOU. Ecosystem builds Planet YOU, a universe your clients and audience get to explore. Experience makes people never forget you.

EssenceExpressionEdgeEcosystemExperience

What legends say about working with me

UNBEIGE is the founding round, so these are from my 1:1 and retainer clients, the same brand brain you're getting in the room.

"I have never thought about my business this way before. I've fallen back in love with it. I can now easily articulate what I do and why people should choose me, and the clients I attract are my f*ck-yes people."

Tamara · coach

"My signature framework is now the thing people quote me on. I went from 'a photographer' to the one everyone's copying."

Steph M. · service provider

"It's like having a $4k copywriter, a brand strategist and your loudest hype woman on call. I don't make a single big move without her."

Dani K. · consultant

Everything you get when you join

Crack it open, here's the goods

  • 3 x 90-minute live build sessions with me
  • AI prompt packs + a workbook for every session
  • Every session recorded, replays yours forever
  • The full Unforgettable Brand Method, pre-recorded (access lands 11 Aug)
  • The TLDR Brand Method workbook
  • Private pop-up FB group (doors open 11 Aug)
  • My eyes + feedback on everything you build
  • Founding member price, first-round room
Founding price
$197
$247 USD · founding rate
$197 until Fri 21 Aug 11:59pm AEST · doors close Mon 31 Aug
Live 9:30am AEST · Sep 1, 8 + 15 · first run, founding price
Unbeige my brand →
One payment. No sneaky upsells at checkout, ever.
Rather pay in AUD? That's $275 AUD, tap here
Everything lands the second you enrol, so seats aren't refundable. If life goes sideways before session two, I'll move you to the next round.
Bonnie Wicks, rock hands, olive blazer

Hi, I'm Bon

Marketing and messaging strategist, mum to a firecracker of an AuDHD kid, and the woman the bro-marketing gurus hope you never find. I live on a farm with a chocolate labrador, a goat named Rammie who is fully convinced she's a dog, and a to-be-read pile that leans romantasy and refuses to shrink.

I spent years as a done-for-you copywriter before I walked away from it, because I wanted a business that wraps around my life instead of swallowing it. Now I teach too-loud, too-much, too-opinionated legends to market like themselves and get paid properly for it. No bro tactics, no fake scarcity, no beige cosplay, no gurus on pedestals. And because money should move where it matters, 5% of everything I earn goes to KIVA microloans for legends building their own empires.

People call me rebellious yet reverent. Daring yet caring. I will happily tell you your bio is beige, and then I'll sit with you until it sounds so much like you that your best friend could pick it out of a lineup. That's the job. I love the job.

Bon's real KIVA dashboard: you're changing 6 lives — Eunice in Kenya, Elisabeta in Fiji, Farzana in Pakistan and more

5% to KIVA

5% of every UNBEIGE sale goes straight into KIVA microloans, for legends around the world who'd never get a bank's yes, so they can start or grow their own businesses. And here's my favourite part: they're loans. As those families earn, they pay it back, and that money funds the next family's dream. Round and round it goes.

Your $197 doesn't just unbeige your brand. A slice of it opens a real door for someone else's. That's my actual KIVA dashboard in the photo — Eunice's tea farm, Elisabeta's grocery canteen, Farzana's kitchen — and every UNBEIGE sale adds names to it.

Who this is for, and who it isn't

Hell yes, if

  • You're a service provider, coach, copywriter, designer or practitioner with actual opinions and a face you're willing to show
  • You're already using AI and quietly cringing at what it hands back
  • You're paying for Canva and resenting every drag and every drop
  • You've been called too much since primary school and you're done apologising for it
  • Content is the bottleneck between you and being radically visible
  • You want it built WITH you, on your real business, not talked at you from a slide deck

Give it a miss, if

  • You're here for AI-generated images — product shots, AI photos for socials, AI photo brochures. We don't touch those. UNBEIGE is carousels, slides, presentations, pitches and marketing materials: your words, your design, your REAL face
  • You want it done FOR you, no building involved (psst, I do that too — slide into my DMs and let's chat)
  • You're a faceless dropshipping empire, and I say that with love
  • You won't do the one-hour pre-work, because the pre-work is the petrol in this engine
  • You're after a guru with a countdown timer instead of a strategist beside you in the trenches
  • You want a week of content in 20 minutes that you'll never edit, just copy, paste, post. A thousand prompt packs sell exactly that, and every single one of them is beige
  • Beige is actually working for you, in which case, truly, enjoy

Session times, wherever you are

🇦🇺
9:30am
AEST · Syd/Melb/Bris
🇳🇿
11:30am
Auckland
🇺🇸
7:30pm
the night before · New York
🇺🇸
4:30pm
the night before · LA
🇬🇧
Replay squad
recordings + async feedback

Questions your brain is asking

I'm not techy. Like, at all.
Then you're exactly who I built this for. There's no code and no plugins, and Cowork lets you literally speak your instructions out loud if typing feels like too much. Session one is us setting everything up together, click by click, with my screen shared start to finish. The "I'm not techy" legends are consistently the loudest gaspers in week one.
What about Claude Design? Isn't there an official design tool now?
There is. I tried it. It annoyed me. More buttons, more interface, same core problem: hand any tool beige inputs and it makes faster beige. What I teach runs on Claude Cowork, starts with your brand instead of a blank canvas, and everything you build with me makes every other AI tool better too, because the inputs are the asset.
How much time is this, really?
Three 90-minute calls, one per week. Pre-work is the TLDR Brand Method, about an hour with a cuppa. Between sessions there's no homework, just a setup you'll be too excited not to play with. If you can find a couple of hours a week for three weeks, you're in.
What if I can't make a session live?
Recordings land within 24 hours and you keep them forever. Send me what you built and I'll give you feedback async, so replay-watchers still get my eyes on their work. US friends, one heads up: the Sep 8 session falls on your Labor Day Monday evening, and the replay will be waiting when you get back from the lake.
Will we be making AI images?
No, and on purpose. UNBEIGE doesn't cover AI product images, AI photo generation for socials, or AI photo brochures. What we design together is your marketing material: Instagram carousels, workshop slides, presentations, pitches, landing pages. Typography, layout, your colours, your copy, and your actual photos of your actual face. The realness is the strategy.
What tech do I actually need?
Claude Pro, about $20 USD a month, and the Claude desktop app, which is where Cowork lives. Same program, different doorway, one login. The free plan runs out of puff mid-build so Pro is non-negotiable, and if you cancel Canva Pro after week two, most of it's already covered. We set everything up together in session one, my screen shared, no step skipped.
When do I get the Brand Method + the Facebook group?
11 August. That's the day the access emails go out — the full pre-recorded Unforgettable Brand Method lands in your inbox and the private pop-up Facebook group swings its doors open. Join before the 11th and you're in the first drop; join after and yours follows shortly after checkout. Either way you'll have weeks with the method and your TLDR pre-work before we go live on September 1 — which is exactly why week one works like a party trick.
What's the refund policy?
Here's the honest version. The second you enrol, everything lands: the full Unforgettable Brand Method, the TLDR workbook and every prompt pack. That's a big chunk of the value and I can't un-send it. It's also a capped room, so your seat is one somebody else didn't get. Which is why seats aren't refundable for change of mind.

What I will do: if life goes sideways before session two, email hello@thebonniewicks.com and I'll move you to the next round, no drama. You're also welcome to hand your seat to someone else before we start, just send me their name and email.

And if I ever have to cancel the program partway through, you get a proportionate refund. None of this touches your rights under Australian Consumer Law. The full policy lives in my terms.
Why $197? What's the catch?
No catch. It's the founding price because it's the founding round: first run, no testimonials yet, small room. You're trading a little polish for a lot of proximity and the lowest price this will ever be. Also? Cheap rooms ghost. I want a room full of legends who show up and build.

You were never the beige one

You know that 11pm scroll where every caption sounds the same and you quietly wonder if you should just sound like that too? That instinct you keep overriding, the one that whispers "this isn't me"? That's the most valuable asset in your business, and we're about to teach Claude to run on it.

Three weeks. Your voice, your visuals, your volume. And a version of you who opens Claude instead of Canva and grins about it.

Big Love, Bonnie x

Bonnie Wicks in blue, mid-laugh, tulle flying