While everyone else is grinding through another launch sequence, the smartest entrepreneurs have discovered the ultimate leverage: a personal brand so magnetic that clients find them, opportunities seek them out, and money flows without the constant hustle.
The book was solid. Well-written, concise, actionable.
Normally, that's where this story ends.
Throughout the book, he wove in pieces of himself. His beliefs. His philosophy. His journey.
In that single moment, everything shifted.
He went from "smart guy who writes well" to "Olly - the smart guy who thinks like me, shares my life philosophy, and wants the same things from business that I do."
Then I read all his blogs, subscribed to his youtube, and purchased a workshop. Just waiting to be able to invest in his intimate mastermind.
They don't just follow you - they become disciples of your perspective.
No discovery call. No convincing. No explaining your value.
You end up posting safe, generic content that gets lost in the noise. Or worse - you don't post at all.
Here's what I know -The world is waiting for someone with YOUR specific magic.
But they can't find you if you sound like everyone else.
🔥 SO confident that questions about your pricing are irrelevant
🔥 SO convicted in your message that you can't wait to share it with the world
🔥 SO sexy with your words that people hang on every sentence
🔥 SO potent and powerful that opportunities start flowing like water
Here's what's really happening: While everyone else is building traditional funnels that convert strangers into one-time customers, the smartest entrepreneurs are building something completely different.
They're building BRAND FUNNELS - where their personal brand IS the entire customer journey.
See the difference? One converts strangers. The other creates BELIEVERS.
When you build a magnetic personal brand, people don't just buy your stuff - they buy into your VISION. They don't just become customers - they become raving cult status fans.
And that's exactly what we're building in your VIP Day.
The unchanging gravitational force at your centre
Your Brand Soul Word - the essence that makes you unforgettable. Your origin story that explains why this work chose you. The parts of yourself that are pure gold to share online. Your values that guide every decision.
How your essence translates into magnetic communication
Your voice that sounds unmistakably like YOU. Your natural way of explaining things that makes people say "I've never heard it put like that."
The art of vulnerability without oversharing. How to write with confidence even when imposter syndrome whispers.
What makes you THE obvious choice instead of just another option.
What you stand FOR vs. what you stand AGAINST. Your unique perspective that cuts through the noise.
How to turn your multi-passionate nature into your competitive superpower. The positioning that makes you impossible to ignore.
Building bridges between your essence and the world
Who you serve (and who lights you up to work with). Where you show up that feels aligned.
How to attract clients who get you instead of trying to convince the wrong people. Pricing psychology that feels authentic and powerful.
I specialise in brand voice, messaging, and positioning for brands who refuse to sound like everyone else.
While other brand strategists hand you templates and tell you to "find your niche," I help you excavate who you ACTUALLY are and turn that into magnetic messaging that makes you money.
My superpower? Seeing your fire when you can't. Hearing your voice when it feels lost. And turning your complexity into your competitive advantage.
The result? Clients who go from best-kept secrets to industry leaders. From $3k months to $30k months. From explaining their value to embodying it so much that opportunities chase YOU.
Trained in:
Copywriting + SEO
Consumer Psychology + CRO
Pricing Psychology
Brand + Tone of voice
Ready to become a Phoenix Rizing with your own VIP Day?
This is YOUR bespoke journey into authentic authority.
3 hours of deep-dive coaching designed to cut through the noise and get you exactly what you need to become magnetic + paid sooo damn deliciously well.
Here's how it works:
90 minutes of intensive coaching
20-minute break to integrate and breathe
90 minutes of intensive coaching
This day doesn't have a rigid framework - this is custom for YOU.
We can build your Personal Brand Funnel and Ecosystem OR we can laser-focus on exactly what you need right now:
Brand Essence - Who you actually are beneath the noise
Messaging & Voice - How to sound unmistakably like YOU
Content Strategy - What to share and how to show up
Customer Experience - The journey from stranger to superfan
Copywriting - Words that convert without feeling pushy
Offer Suite - Packaging your genius profitably
SEO, Marketing, & Positioning - Being found by your people
This is coaching that adapts to where you are and what you need most.
What You Walk Away With:
🔥 Complete recording of our entire session
🔥 7 days of WhatsApp voice support for immediate integration
🔥 Custom meditation & affirmations delivered within 5 days
🔥 Curated resources based on what emerges in our session
🔥 Brand Funnel Blueprint google and canva template - the complete framework.-
Turn 3 hours into $30k months by creating your personal brand funnel
Payment Plan
Your VIP Day is high touch, high love, high energy, deep coaching, deep breakthroughs.
I only offer 4 VIP Days per month and they sell out faaaaasssst!
🐦🔥 YOUR VIP DAY INCLUDES:
Our day will typically start at 10am AEST and go for 3.5 hours. Normal run sheet:
90 minutes of intensive coaching
20-minute break to integrate and breathe
90 minutes of intensive coaching
You get to choose whether we start building out your $30K month Personal Brand Funnel through my proprietary brand building method
OR
Dive into any pain points around messaging, brand, voice, and showing the hell up like the phoenix you are.
Gain access to your own copy of the Personal Brand Funnel Blueprint templates.
You will get a google doc for you to complete as well as a beautiful visual template for canva.
Receive a list of recommended resources from meditations, podcasts, playlists, and books.
I will also curate 20 personalised affirmations uniquely for you and your journey.
🐦🔥 YOU GET THESE BONUSES TOO
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Within 5 business days you will receive a custom 10 minute meditation to help you drop into the essence of your brand and the fire of your power.
I don't do sales calls. If this sets your soul on fire and you want to connect, slide into my DMs on Instagram @thebonniewicks.
Trust your gut. If it's a yes, you'll know. If it's not, that's perfect too.
Your fire is waiting to be unleashed.
But the phoenix won't stay in the ashes forever.
Because the old way of doing business is dying. AI is making generic content worthless. Algorithms are getting harder to hack.
And people are DESPERATE for real human connection in an increasingly robotic world.
While everyone else is fighting for attention with the same strategies, personal brands are cutting through the noise like lightning.
When YOU become the brand, you become irreplaceable. You can't be replicated, undercut, or commoditised.
That is why you can't go anywhere without hearing about the need for a personal brand.
✓ You're making decent money but feel invisible in your industry
.✓ You struggle to explain WHY people should choose you over competitors
✓ You post content that gets lost in the noise
✓ You feel like you're wearing someone else's clothes online
✓ You discount your rates because you can't articulate your value
✓ You have incredible expertise but sound like everyone else
✓ You know you're capable of more impact and income but can't crack the code
If any of these hit home, you don't need more strategy. You need to excavate who you actually are and turn that into magnetic messaging.
This isn't just about pretty brand colours or a new headshot. This is about becoming the person opportunities chase instead of the other way around.
Immediate value: Crystal clear messaging, authentic positioning, and a voice that sounds unmistakably like YOU. Not to mention how damm delicious it feels to wake up confident and convicted in your business.
Long-term value: When you nail your personal brand, everything else becomes easier. Higher rates. Better clients. Opportunities that find you. Content that converts. A business that runs on magnetism instead of hustle.
One positioning breakthrough can add $50K+ to your annual revenue. Clear messaging can triple your conversion rates.
This isn't an expense - it's the highest ROI investment you can make (Cliche - yes. True - also yes).
Most brand strategists give you templates and tell you to "find your niche." I give you the tools to excavate who you ACTUALLY are beneath all the noise and borrowed strategies.
This isn't about fitting you into a framework. It's about building the framework around YOU.
I also specialise in helping complex humans turn their "too much-ness" into their competitive superpower.
Your depth is your advantage.
So if you are a mani-gen or multi-passionate - let me help you build your brand.
You don't need a big audience - you need the RIGHT audience. I'd rather you have 100 people who are obsessed with your perspective than 10,000 who scroll past without stopping.
Personal branding isn't about reach. It's about resonance.
Hell no. This works for anyone who wants to leverage their expertise, personality, or perspective to build a magnetic business.
Artists, lawyers, accountants, designers, therapists, founders - if you're the secret sauce in your business, this is for you.
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