Brand + Content with Claude · VIP in person events · $897 AUDJoin the waitlist

Brand + Contentwith Claude

VIP in person events

For spicy service-based businesses building a personal brand, stepping into their next level of visibility, and using Claude to build radical wealth, more time, and a lot more freedom.

Join 125+ legends on the waitlist
no more beige bring your too much human first Bonnie Wicks
human firstai amplifiedradically visiblewildly well paidzero beigehuman firstai amplifiedradically visiblewildly well paidzero beige

You're not short
on ideas. You're
short on hours.

You know where you're going. You've got the offers, the clients, the direction, and some days you can feel the next level sitting right there waiting for you to reach it.

You're also full. Properly full. We are not going anywhere near your capacity right now, because we both know what's in there.

And then there's the content. Three hours on one carousel, nudging text boxes at 11:52pm, exporting it, hating it, opening a different template and starting again. You post it in the morning.

200
views. Cool cool cool. Totally fine. Everything is fine.

Something has to give, and you're not about to hand the lot to AI and let your brand dissolve into the same beige mush as everybody else's, because being unmistakably you is the only real advantage you've got.

So give me
the shitty bits

All the f*cking admin that eats your week and adds precisely nothing to your genius.

Carousels
Story slides
Workbooks
Workshop slides
Landing pages

All of it built in your fonts, your colours and your voice, in minutes instead of hours, over and over again, without you opening Canva once. That's your afternoon. And the only reason it works is what we do to your brand in the morning.

"Make Claude
sound like you"
is the worst advice
on the internet

And I said it. For a year. With my whole chest.

Feed Claude ten of your best captions and ask it to write in your voice. It was bad advice and I'd quite like it back, and not because it doesn't work. It works exactly as advertised, which is the f*cking problem.

Your captions aren't your voice. That's your voice at work. Written to be liked, edited until nobody could possibly disagree with it, posted at 11:52pm when you were knackered and couldn't be bothered fighting for the good line.

So Claude learns the polite one. And you read it back and go close enough.

It sounds like you at your first dinner with your mother-in-law

Sitting up straight, laughing a beat too hard, saying absolutely nothing you'd ever have to defend later. And close enough is how a brand goes beige. Nobody wakes up one morning and decides to sound like everyone else in their category. It happens one close enough at a time, and by the time you clock it you can't remember which bits were ever yours.

Beige in

"In one focused session, we take an honest look at your brand, your digital presence and your ideal audience so you can stop guessing and start growing."

Could be anyone. Is nobody.

You in

"A marketing obsessive in your back pocket. Your biggest launch. Your best months. Your most undeniable brand."

Same tool. One of them got handed a real brand first.

So we do it
backwards

Everybody else starts with the tool. We don't go near a laptop until after lunch.

Morning · 9am to 12:30

We make your brand undeniable

I sit across from you and ask the same question four different ways until the real answer turns up, and it will, because it always does. Nine other legends tell you what they heard. By lunch you've got words about your business you'd stand behind in a room full of strangers.

Afternoon · 1 to 4

We build your machine

All of it goes into Claude Cowork and we build until it's making carousels, slides and pages that look like you and sound like you. Me over your shoulder the entire time, art-directing.

Live on your laptop
by 4pm

Six setups you'll use every week for the rest of your business.

01

Your Brand Bible

The document holding who you are, what you believe and how you sound. Loaded in, so Claude writes from it every single time and never asks you to explain yourself again.

02

Your skills

Skills are saved instructions Claude follows on command, and we hook it up to the tools you already use. Type "make me a carousel about X" and out come finished slides in your brand.

03

Your carousel + story styles

Your fonts, your colours, your face. Brief it in a sentence and get ready-to-post slides. No templates and no nudging text boxes at midnight.

04

Your workbook + slide styles

Workbooks, lead magnets and workshop decks that look like they cost you a designer. Built from a sentence, in your brand, every time.

05

Your website styles

Landing pages and sales pages in your brand, described out loud and live the same afternoon. Exactly like the one you're reading.

06

Your scheduled tasks

The Monday morning Instagram audit that runs itself while you're asleep. Set it once and it works forever, which is the bit that gets people properly excited.

Claude Claude Cowork is the desktop version of Claude. It's what I run my entire business on. This website included.

Built for people
who sell themselves

Coaches. Consultants. Copywriters. Photographers. Designers. Therapists. Celebrants. VAs. Bookkeepers. Anybody whose face and opinions are the business.

You want the DMs that open with "oh my god it's like you're in my head." You want to stop competing on price, because nobody can price-compare you against somebody who sounds like nobody else. You want the clients who turn up already half sold, pay properly and never once ask for a discount.

And it's going
to be so
much fun

Ten legends in one room, out of the home office, phones face down.

Belly laughs, aha moments landing across the table at the same time, high fives when somebody's big scary opinion finally drops and the room goes ohhhh, and at minimum one impromptu dance move that I will not be apologising for.

You'll leave f*cking excited about your own brand, which, let's be real, hasn't been the vibe for a while.

Belly
laughs
Aha
moments
High
fives
Dance
moves
Your investment
$897
AUD · or split into 3x $325
One day that changes how you sound, how you sell, and what you dare to charge.
  • The full day in the room with me, 9am to 4pm
  • Catered, and it will be delish
  • Your printed Brand Bible workbook
  • The Unforgettable Brand Method, pre-recorded, to watch before you come
  • Your Claude Cowork set up properly, live before you leave
  • 14 days in a WhatsApp group with me in it
  • 5% of your seat funds a KIVA loan ♡
I'm soooo ready →

Is this your room?

Heck yeah, if

  • You sell a service and you're the one delivering it
  • You've got actual opinions and a face you're willing to show
  • You're already using AI and cringing a little at what it hands you
  • Your brand has been nearly-right for longer than you'd admit out loud
  • You want the clients who pay properly and stop asking for a discount

Come back later, if

  • You'd rather stay faceless. This runs on you being in it, all day.
  • You're pre-revenue and still working out what you sell. Get clients first, then come.
  • You want it done for you. You'll be doing the work and I'll be the one pushing.
  • You sell physical product. This is built for services.
Bonnie Wicks

Hi, I'm Bon

Marketing and messaging expert, five-plus years of it. Started as the Caffeinated Copywriter and spent every one of those years writing sales pages and launches that had to convert or I didn't get paid. Psychology background, which is most of why I'm good at getting the true answer out of somebody who keeps handing me the polite one.

Every man and his dog is selling a Claude course right now and most of them met AI in March. A perfectly prompted machine writing weak copy is just beige with better grammar, and your people can smell it from three suburbs away.

I built this website in an afternoon. I haven't opened Canva in months. I'll show you exactly how I did both.

Which city?

$897 AUD, ten seats a city. Tell me where you'd come and I'll let you know the second the venue and dates are locked in.

Questions

How much is it, and when?

$897 AUD for the day, 9am to 4pm, everything included except your own Claude Pro subscription. Dates land per city once I can see where everyone is, so tick your city above and you'll know before it goes anywhere near Instagram.

I'm not techy. At all.

Good, that's most of the room. Everything we do lives inside Claude Cowork, which you drive by typing in plain English. If you can send a voice memo, you can do this. You'll get a setup video and a checklist beforehand and I'll make sure you're sorted before you walk in.

Do I need to pay for Claude?

Yep, and it's the one cost on top of the ticket. Claude Pro is about $20 US a month, plus the free desktop app, which is where Cowork lives. I'm on the bigger plan and I pay it grinning, because it replaced my website platform, my email platform, my designer bills and a heap of my content hours.

What if I'm not on Instagram?

Plenty of the room won't be, and the day still works. Your Brand Bible, your skills and your styles are platform-agnostic, so the same setup writes your emails, your LinkedIn, your Substack, your proposals and your website copy. Tell me where your business lives and we'll build for that.

What if my brand is an absolute mess?

Then you're exactly who I built this for. You'll watch the Unforgettable Brand Method before you come, which gets you a rough first draft, and rough is completely fine, because the morning exists to fix it. Nobody expects you to turn up polished.

What if I can't make it on the day?

Look, my loves. I love you, and I hope you feel that.

When you sign up and pay, it goes straight into venue hire, catering and your workbooks, which is why refunds close 14 days before the event. If something comes up before then, just tell me and we'll sort it.

After that, we'll try to sell your seat, and if we do, you get a full refund. You're also welcome to transfer it to someone else. And if neither of those works out, I'll give you a month of my Unmistakable consulting package on me, which is a 90-minute strategy call plus a month of WhatsApp access.

What do I need to bring?

A charged laptop and its charger, and 20 or so photos of yourself already saved onto it. I'll send a proper checklist two weeks out and I'll remind you about the photos more than once, because carousels want your face in them and I'd much rather you spent the afternoon building than sat there watching a download bar.

Comfy clothes too. It's a long, good day.

Is it really only ten seats?

Ten per city. Any more and I can't get around the room properly in the afternoon, and getting around the room is most of what you're paying me for.

You've been told you're
too much your entire life

Great. Let's turn that
into your superpower.

Join 125+ legends on the waitlist

Big Love, Bonnie x