BRAND FUNNEL AUDIT

Still Chasing The Next Tactic While Your Best Clients Slip Away?

Here's the reality:

It's harder than ever to sell online.

The online space is a carbon-copy carnival.

Everyone's pitching the "next big thing."

Another funnel formula.

A new ad strategy.

More content, faster content, AI-generated content.

Yet people are skeptical of every promise.

Scamland has destroyed trust.

You’ve probably already tried enough tactics to know they only get you so far.

🛑 You have calls, but they don't convert.

🛑 You get website visitors, but they don't inquire.

🛑 You send emails, but they don't buy.

It feels like you're doing all the "right" things but the results aren't matching the effort.

The "More" Trap

Most experts are stuck here.

More content.

More platforms.

More ads.

More hours.

Believing more is the answer.

But in a world drowning in noise and recovering from Scamland... more isn't the solution. It's the problem.

Think about it:

People are more skeptical than ever.

They've been burned.

Your ideal clients are harder to move from "cold" to "sold" because trust is scarcer than gold.

Everywhere they look, brands sound the same, look the same, promise the same quick fixes.

But let's get back to you...

Your expertise isn't the problem.

Your offer likely isn't the problem either.

The real issue?

Your brand signal is getting lost.

It's diluted.

Breaking down at crucial moments.

And until you fix that, no amount of tactics, traffic, or "more" will truly move the needle.

The core problem is signal clarity.

See, your brand is the funnel.

It's how you build trust.

It's how you create resonance.

It's how you convert in a noisy, skeptical world.

But most experts are so in their business, they can't see the invisible gaps in their brand ecosystem.

Moments where clarity dissolves into confusion.

Where connection fades to noise.

Where conviction evaporates into hesitation.

And they're costing you clients, momentum, and a significant chunk of your potential revenue (estimates are 50-70%).

Hey, I'm Bonnie Wicks.

I'm a brand strategist and conversion copywriter.

Coaches, consultants, and course creators come to me when their traffic isn't converting, their messaging isn't landing, and they need to see their brand through their ideal client's eyes.

After a decade of writing for 7-figure brands and navigating my own journey through grief, motherhood, and business reinvention, I've developed a unique ability to spot the subtle disconnect between what experts think they're communicating and what their audience actually experience.

How It Works:

Phase 1: The Client Experience Immersion

I step into your ideal client's shoes.

Before analyzing anything as a strategist, I simply experience your brand as if I were seeing it for the first time.

I browse your social media, click through your website, explore your offers, and navigate your ecosystem exactly as they would.

You'll get a personalized Loom video of this process.

You'll see my screen and hear my real-time, unfiltered thoughts: where I feel confusion, where my interest peaks, where I get lost, where trust builds or breaks.

This "Over-My-Shoulder Client Journey Review" is often the most eye-opening part for clients.

It reveals the precise points where your message is landing or losing impact from the outside looking in... perspectives you can't get when you're too close to your own work.

NEXT STEP

Phase 2: The Seven-Pillar Signal Analysis

After experiencing your brand as a client, I switch hats.

I then perform a deep diagnostic of your entire brand ecosystem through the lens of seven critical signal clarity pillars.

This is where my decade of conversion strategy and brand expertise comes in.

I inspect each touchpoint with a trained eye, identifying exactly where alignment breaks down and weakens your signal:

💥 Brand Expression & Positioning:

➡ Is your visual identity, tone, and presence consistently positioning you in a distinctive way?

➡ Does it align with your unique authority and repel the wrong-fit clients?

💥 Messaging Resonance:

➡ Does your language create immediate recognition of a problem they desperately want solved, or are you just adding to the noise?

➡ Does it speak directly to their deepest desires and frustrations?

💥 Objection Anticipation:

➡ Are you proactively addressing potential concerns before they become roadblocks, or are you leaving them unanswered?

➡ Does your communication style build the deep trust needed in an age of skepticism?

💥 Proof Architecture:

➡ Have you built sufficient, compelling evidence for your claims?

➡ Is it presented in a way that genuinely enhances credibility and doesn't feel like hype?

💥 Customer Journey Coherence:

➡ Does the journey from awareness to conversion flow naturally and logically, building momentum and trust at each step?

➡ Or are there confusing dead ends and sudden leaps?

💥 Offer Relevance:

➡ Is your offer structured to solve the exact problem your positioning promises?

➡ Is it presented in a way that highlights its unique value and makes it feel like the undeniable solution?

💥 Activation Readiness:

➡ Is your call to action clear?

➡ More importantly, is it aligned with your prospect's emotional and practical readiness to take the next step, or are you asking for too much, too soon, breaking the signal?

You'll receive a second personalized Loom video where I walk you through this analysis, breaking down each pillar and showing you precisely where your signal strength weakens and why.

This makes the complex simple and actionable.

LAST STEP

Phase 3: The Signal Amplification Plan

You don't need another generic report. You need clarity on exactly what to fix, in what order, for maximum impact.

You'll receive a focused Signal Amplification Plan (Google document) a prioritized roadmap for your specific brand ecosystem.

Specific, implementable changes ranked by potential impact, so you know exactly what to fix first for the biggest conversion gains and to strengthen your signal in an increasingly skeptical market.

Implementation Support

Your Brand Funnel Audit includes 14 full days of direct access to me via WhatsApp for voice and text support.

No scheduled calls needed—just send me your questions, drafts, or implementation challenges as they arise, and I'll respond with voice or text guidance to keep you moving forward.

This is crucial because the best insights in the world are useless if you don't implement them effectively.

The Reality Check

At this moment you're not just losing money.

You're:

Watching qualified leads visit your site, think "hmm, interesting," and then... poof! Never to be seen again.

Wasting precious ad spend or precious time on traffic that hits a broken ecosystem.

Spending hours creating content that people consume but that doesn't convert them into clients.

Feeling the slow, creeping doubt about whether your message is truly landing and making the impact you know it's capable of.

And the most frustrating part?

You're likely only a few strategic refinements away from significantly increasing your conversions and revenue.

Let's put this in perspective.

$599 is:

🟢 Less than what you'd spend on one underperforming ad campaign that drives traffic to a brand that's not converting well.

🟢 Less than three months of that fancy funnel software subscription you're not using to its full potential.

🟢 Less than the cost of just 1-2 lost sales per month due to your ecosystem leaks that erode trust.

🟢 Infinitely less painful than continuing to wonder why your business isn't gaining the traction and revenue it deserves.

The ROI isn't just in immediate sales.

It's in building a conversion system that continues working month after month because it's built on something timeless and essential in the digital age: a crystal-clear brand signal that cuts through the noise and builds undeniable trust.

Don't Pay $4,997

Yours For Just $599 USD

All delivered within 10 days so you can start seeing results FAST.

Because who wants to wait 4-6 weeks for an audit when your funnel is leaking money RIGHT NOW?

Investment

Pay in full

to Save $151

3x

monthly payments

Is this for you?

Have established offers with some traffic but find conversions plateauing

Know something's fundamentally misaligned but can't pinpoint what or why

Have traffic hitting your brand ecosystem but it's not converting into qualified leads or sales

Feel your message isn't resonating as strongly as your expertise deserve

Want strategic clarity and a precise roadmap instead of more tactical band-aids that don't stick

Have tried various marketing tactics without seeing sustained, predictable results

All in all, I think we can both agree that it's harder than ever to sell online.

What I do know is that brand clarity is the path to conversion in an age of skepticism.

Not more tactics, not more traffic, but perfect alignment between your message, model, and marketing.

I've done it.

My clients have done it.

You can do it too.

I hope to see you inside.

Your Path Forward

Here's what happens when you click the button below:

You will be taken to the payment form that will ask for your details before you are taken to the payment options screen.
Once received, I'll send you a quick questionnaire about your brand ecosystem and goals.
Then I'll disappear into my brand auditing cave for 7-10 business days.
You'll receive your complete audit package with your Signal Amplification Plan.
Implementation + WhatsApp support begins AFTER your audit delivery for 14 full days.

THE BRAND FUNNEL AUDIT RECAP

Strengthen your brand signal to convert in the age of skepticism.

✓ Experience your brand through the eyes of your ideal client with a personalized Client Experience Analysis (Loom video)

✓ Get a comprehensive Seven-Pillar Signal Analysis that identifies exactly where your clarity breaks down (Loom video)

✓ Receive a prioritized Signal Amplification Plan with specific, implementable actions

✓ Enjoy 14 days of direct WhatsApp support (voice and text) to ensure you implement the most critical changes

Got Questions?

Let's make sure you are making the right decision...

How long does the process take?

The full diagnosis takes 7-10 business days. You'll receive your complete Brand Funnel Audit with prioritized action steps within 2 weeks of booking.

What kind of support is included?

You get 14 full days of direct WhatsApp access for voice and text support.

This isn't scheduled calls—it's responsive guidance whenever you need it during implementation.

Ask questions, send drafts for feedback, get clarity on recommendations—all via voice or text messages.

What do I need to provide?

Access to your current brand ecosystem assets (website, sales pages, emails, etc.) and comeplete the questionnaire on your offers, audience, and current results.

How is this different from other audit services?

Most audits focus on tactical recommendations based on industry benchmarks. The Brand Funnel Audit addresses the fundamental clarity issues that determine whether tactics will work in the first place.

We help you build a strong brand that easily creates more conversions without the extra work.

What if I don't have a complete funnel yet?

The Brand Funnel Audit works best with established offers that have some traffic but aren't converting optimally. If you're just starting out, The Brand Bible might be a better fit.

Will this work for my specific industry?

The principles of clarity apply across all expert services. I've worked with coaches, consultants, course creators, and service providers across dozens of industries with consistent results.

Is this just about copy, or do you look at design too?

BOTH. Conversion happens at the intersection of messaging, design, user experience, and psychology. I analyse everything from your colour palette and brand consistency to your UX flow and personality expression. Each element plays a critical role in your conversion success.

How much time will I need to implement the changes?

It depends on the specific recommendations, but I prioritise them by impact and ease of implementation. Many clients see results from just 1-2 hours of high-impact changes, while full implementation might take 5-10 hours spread over a few weeks.

Explore the intersection of psychology, conversion strategy, and brand philosophy to help purpose-driven experts scale with integrity and impact.

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